Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "5375"
  #_source: array:26 [
    "id" => "5375"
    "slug" => "advertising-and-quality-dependent-word-of-mouth-in-a-contagion-sales-model"
    "yearMonth" => "2015-11"
    "year" => "2015"
    "title" => "Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model"
    "description" => "EL OUARDIGHI, F. (2015). Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model. Dans: INFORMS Annual Meeting 2015."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "EL OUARDIGHI Fouad"
        "bid" => "B00000177"
        "slug" => "el-ouardighi-fouad"
      ]
    ]
    "ouvrage" => "INFORMS Annual Meeting 2015"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-22T06:21:45.000Z"
    "docTitle" => "Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/el-ouardighi-fouad">EL OUARDIGHI Fouad</a>"
    "docDescription" => "<span class="document-property-authors">EL OUARDIGHI Fouad</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">2015</span>"
    "keywordList" => ""
    "docPreview" => "<b>Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model</b><br><span>2015-11 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.605642
  +"parent": null
}