Aditya Birla Group has always been one of the most important conglomerates in the commodities market in India. When Kumar Mangalam Birla took the helm of the company in 1995, he re-designed the conglomerate to gear up to the challenge of growth and profitability. He had set a goal for the company, to be in the league of Fortune 500 by 2010. Using diversification, both organic and in-organic mechanisms, Aditya Birla Group could reach its goal in 2007, 3 years before its target. At the same time, most of its subsidiaries or divisions were among the top three players of their respective markets, as the group did not shy from acquiring companies larger than itself. The group had set a record of 36 acquisitions in 20 years. Throughout these 20 years, it continued to maintain strong balance sheets while consolidating its businesses.
The case discusses the future challenges of such a diversified conglomerate.
SOM, A. (2016). Aditya Birla Group: Cementing India’s Position in the League of Fortune 500 Companies. ESSEC Business School.