Essec\Faculty\Model\Contribution {#2205
  #_index: "academ_contributions"
  #_id: "2923"
  #_source: array:26 [
    "id" => "2923"
    "slug" => "actes-du-2eme-colloque-doctoral-afm"
    "yearMonth" => "2002-06"
    "year" => "2002"
    "title" => "Actes du 2ème Colloque Doctoral AFM"
    "description" => "AURIER, P. et DESMET, P. (2002). <i>Actes du 2ème Colloque Doctoral AFM</i>. ESSEC Business School, 231 pages."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "AURIER P."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les actes présentent les documents de recherche présentés lors du second colloque doctoral de l'Association Française du Marketing. Les thèmes abordés sont variés et couvrent des dimensions méthodologiques, comme les artefacts de la demande, ou stratégiques comme l'impact d'Internet sur l'image de vente ou la gestion de la force de vente."
      "en" => "The proceedings content the research papers presented during the second doctoral colloquium of the French Marketing Association. A broad spectrum of subjects has been covered going from methodological questions as demand artefacts to strategic ones as Internet impact on brand image or sales force management."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T09:22:06.000Z"
    "docTitle" => "Actes du 2ème Colloque Doctoral AFM"
    "docSurtitle" => "Livres"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, AURIER P."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, AURIER P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>Actes du 2ème Colloque Doctoral AFM</b><br><span>2002-06 | Livres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Actes du 2ème Colloque Doctoral AFM</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.085608
  +"parent": null
}