Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "559"
  #_source: array:26 [
    "id" => "559"
    "slug" => "a-multi-stage-model-of-word-of-mouth-influence-through-viral-marketing"
    "yearMonth" => "2008-09"
    "year" => "2008"
    "title" => "A Multi-stage Model of Word-of-mouth Influence through Viral Marketing"
    "description" => "DE BRUYN, A. et LILIEN, G.L. (2008). A Multi-stage Model of Word-of-mouth Influence through Viral Marketing. <i>International Journal of Research in Marketing</i>, 25(3), pp. 151-163."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DE BRUYN Arnaud"
        "bid" => "B00024825"
        "slug" => "de-bruyn-arnaud"
      ]
      1 => array:1 [
        "name" => "LILIEN G.L."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Marketing viral"
    ]
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "151-163"
      "volume" => "25"
      "number" => "3"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article analyse au niveau individuel le processus de diffusion d'un message par marketing viral, et notamment les différentes étapes de la décision des récipiendaires."
      "en" => "This article analyzes the diffusion process of a viral marketing message, and in particular the different stages of the decision-making process of the recipients."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "A Multi-stage Model of Word-of-mouth Influence through Viral Marketing"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>, LILIEN G.L."
    "docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud, LILIEN G.L.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2008</span>"
    "keywordList" => "<a href="#">Marketing viral</a>"
    "docPreview" => "<b>A Multi-stage Model of Word-of-mouth Influence through Viral Marketing</b><br><span>2008-09 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">A Multi-stage Model of Word-of-mouth Influence through Viral Marketing</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}