Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "9496"
#_source: array:26 [
"id" => "9496"
"slug" => "9496-moschino-when-luxury-meets-pop-culture"
"yearMonth" => "2016"
"year" => "2016"
"title" => "Moschino: When Luxury meets Pop Culture"
"description" => "KUHN, N. et SOM, A. (2016). Moschino: When Luxury meets Pop Culture. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "SOM Ashok"
"bid" => "B00001502"
"slug" => "som-ashok"
]
1 => array:1 [
"name" => "KUHN Nina"
]
]
"ouvrage" => ""
"keywords" => array:17 [
0 => "Luxury"
1 => "Affordable Luxury"
2 => "US"
3 => "Portfolio Management"
4 => "Global Operations"
5 => "International Management"
6 => "International Expansion"
7 => "Trading up and trading down"
8 => "Core Competencies"
9 => "Brand Identity"
10 => "Restructuring"
11 => "Turnaround Management"
12 => "Growth Strategies"
13 => "End of a Legacy"
14 => "Left and Right Brain"
15 => "Licensing"
16 => "Strategy and General Management"
]
"updatedAt" => "2021-07-13 14:31:16"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4623"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the 20th century. \n 
Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the
- How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand? What is Moschino most valuable competence? \n - How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand?
- Can "cheap" be luxury? \n
- Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the success of Moschino tell about the luxury industry nowadays? \n - Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the s
- Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and refined - Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and ref
"""
"en" => """
Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the 20th century. \n Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the
- How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand? What is Moschino most valuable competence? \n - How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand?
- Can "cheap" be luxury? \n
- Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the success of Moschino tell about the luxury industry nowadays? \n - Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the s
- Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and refined - Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and ref
"""
]
"authors_fields" => array:2 [
"fr" => "Management"
"en" => "Management"
]
"indexedAt" => "2025-04-07T23:21:41.000Z"
"docTitle" => "Moschino: When Luxury meets Pop Culture"
"docSurtitle" => "Etudes de cas déposées"
"authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, KUHN Nina"
"docDescription" => "<span class="document-property-authors">SOM Ashok, KUHN Nina</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span> <span class="document-property-authors">SOM Ashok, KUHN Nina</span><br><span class="document-propert "
"keywordList" => "<a href="#">Luxury</a>, <a href="#">Affordable Luxury</a>, <a href="#">US</a>, <a href="#">Portfolio Management</a>, <a href="#">Global Operations</a>, <a href="#">International Management</a>, <a href="#">International Expansion</a>, <a href="#">Trading up and trading down</a>, <a href="#">Core Competencies</a>, <a href="#">Brand Identity</a>, <a href="#">Restructuring</a>, <a href="#">Turnaround Management</a>, <a href="#">Growth Strategies</a>, <a href="#">End of a Legacy</a>, <a href="#">Left and Right Brain</a>, <a href="#">Licensing</a>, <a href="#">Strategy and General Management</a> <a href="#">Luxury</a>, <a href="#">Affordable Luxury</a>, <a href="#">US</a>, <a href="#">Portfolio "
"docPreview" => "<b>Moschino: When Luxury meets Pop Culture</b><br><span>2016 | Etudes de cas déposées </span>"
"docType" => "research"
"publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4623" target="_blank">Moschino: When Luxury meets Pop Culture</a> <a href="http://dspace.essec.fr/handle/essec/4623" target="_blank">Moschino: When Luxury meets Pop C "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 8.74913
+"parent": null
}
