Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "610"
#_source: array:26 [
"id" => "610"
"slug" => "610-advertising-and-quality-dependent-word-of-mouth-in-a-contagion-sales-model"
"yearMonth" => "2016-01"
"year" => "2016"
"title" => "Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model"
"description" => "EL OUARDIGHI, F., FEICHTINGER, G., GRASS, D., HARTL, R.F. et KORT, P.M. (2016). Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model. <i>Journal of Optimization Theory and Applications</i>, 170(1), pp. 323-342. 
EL OUARDIGHI, F., FEICHTINGER, G., GRASS, D., HARTL, R.F. et KORT, P.M. (2016). Advertising and Qual "
"authors" => array:5 [
0 => array:3 [
"name" => "EL OUARDIGHI Fouad"
"bid" => "B00000177"
"slug" => "el-ouardighi-fouad"
]
1 => array:1 [
"name" => "FEICHTINGER G."
]
2 => array:1 [
"name" => "GRASS D."
]
3 => array:1 [
"name" => "HARTL R. F."
]
4 => array:1 [
"name" => "KORT P. M."
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Sales"
1 => "Word-of-mouth"
2 => "Advertising effort"
3 => "Conformance quality"
]
"updatedAt" => "2021-02-02 16:16:18"
"publicationUrl" => "https://link.springer.com/article/10.1007%2Fs10957-015-0855-0"
"publicationInfo" => array:3 [
"pages" => "323-342"
"volume" => "170"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "In the literature on marketing models, the assumption of mixed word-of-mouth has been limited to the Bass diffusion model. Yet explicit leveraging of the originating factors of such assumption is lacking. Apart from that example, mixed word-of-mouth has been disregarded in contagion sales models. This paper bridges the gap by suggesting a sales model where both positive and negative word-of-mouth affect the attraction rate of new customers, along with advertising. In the literature on marketing models, the assumption of mixed word-of-mouth has been limited to the "
"en" => "In the literature on marketing models, the assumption of mixed word-of-mouth has been limited to the Bass diffusion model. Yet explicit leveraging of the originating factors of such assumption is lacking. Apart from that example, mixed word-of-mouth has been disregarded in contagion sales models. This paper bridges the gap by suggesting a sales model where both positive and negative word-of-mouth affect the attraction rate of new customers, along with advertising. In the literature on marketing models, the assumption of mixed word-of-mouth has been limited to the "
]
"authors_fields" => array:2 [
"fr" => "Systèmes d'Information, Data Analytics et Opérations"
"en" => "Information Systems, Data Analytics and Operations"
]
"indexedAt" => "2025-04-06T23:21:41.000Z"
"docTitle" => "Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model"
"docSurtitle" => "Articles"
"authorNames" => "<a href="/cv/el-ouardighi-fouad">EL OUARDIGHI Fouad</a>, FEICHTINGER G., GRASS D., HARTL R. F., KORT P. M. <a href="/cv/el-ouardighi-fouad">EL OUARDIGHI Fouad</a>, FEICHTINGER G., GRASS D., HARTL R. F., KORT "
"docDescription" => "<span class="document-property-authors">EL OUARDIGHI Fouad, FEICHTINGER G., GRASS D., HARTL R. F., KORT P. M.</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">2016</span> <span class="document-property-authors">EL OUARDIGHI Fouad, FEICHTINGER G., GRASS D., HARTL R. F., K "
"keywordList" => "<a href="#">Sales</a>, <a href="#">Word-of-mouth</a>, <a href="#">Advertising effort</a>, <a href="#">Conformance quality</a> <a href="#">Sales</a>, <a href="#">Word-of-mouth</a>, <a href="#">Advertising effort</a>, <a href="# "
"docPreview" => "<b>Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model</b><br><span>2016-01 | Articles </span> <b>Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model</b><br><span>2016-01 | "
"docType" => "research"
"publicationLink" => "<a href="https://link.springer.com/article/10.1007%2Fs10957-015-0855-0" target="_blank">Advertising and Quality-Dependent Word of Mouth in a Contagion Sales Model</a> <a href="https://link.springer.com/article/10.1007%2Fs10957-015-0855-0" target="_blank">Advertising "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 9.184681
+"parent": null
}
