Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "5085"
#_source: array:26 [
"id" => "5085"
"slug" => "5085-store-brands-and-overall-store-price-image"
"yearMonth" => "2006-01"
"year" => "2006"
"title" => "Store Brands and Overall Store Price Image"
"description" => "COUTELLE, P. et DESMET, P. (2006). Store Brands and Overall Store Price Image. Dans: <i>ANZMAC. Advancing Theory, Maintaining Relevance</i>. QUT (Queensland University of Technology). 
COUTELLE, P. et DESMET, P. (2006). Store Brands and Overall Store Price Image. Dans: <i>ANZMAC. Adva "
"authors" => array:2 [
0 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
1 => array:1 [
"name" => "COUTELLE P."
]
]
"ouvrage" => "ANZMAC. Advancing Theory, Maintaining Relevance"
"keywords" => array:6 [
0 => "Communication"
1 => "Distribution"
2 => "Expérimentation"
3 => "Image prix magasin"
4 => "Marques de distributeurs"
5 => "Prospectus"
]
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "CD-Rom Une expérimentation inter-sujets montre que la présence plus importante des MDD (versus marques nationales) sur un prospectus améliore la dimension prix bas de l'image prix globale d'un magasin. CD-Rom Une expérimentation inter-sujets montre que la présence plus importante des MDD (versus marqu "
"en" => "Statistical analysis of an intersubjects experimental design shows that increasing the number of store brands versus national brands on a flyer can increase the low price dimension of the overall store pric image Statistical analysis of an intersubjects experimental design shows that increasing the number of sto "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-14T20:21:40.000Z"
"docTitle" => "Store Brands and Overall Store Price Image"
"docSurtitle" => "Actes d'une conférence"
"authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, COUTELLE P."
"docDescription" => "<span class="document-property-authors">DESMET Pierre, COUTELLE P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span> <span class="document-property-authors">DESMET Pierre, COUTELLE P.</span><br><span class="document-p "
"keywordList" => "<a href="#">Communication</a>, <a href="#">Distribution</a>, <a href="#">Expérimentation</a>, <a href="#">Image prix magasin</a>, <a href="#">Marques de distributeurs</a>, <a href="#">Prospectus</a> <a href="#">Communication</a>, <a href="#">Distribution</a>, <a href="#">Expérimentation</a>, <a hre "
"docPreview" => "<b>Store Brands and Overall Store Price Image</b><br><span>2006-01 | Actes d'une conférence </span>"
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Store Brands and Overall Store Price Image</a>"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 9.230796
+"parent": null
}
