Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "3726"
#_source: array:26 [
"id" => "3726"
"slug" => "3726-innovation-et-marketing-strategique-orientation-marche-et-gestion-du-risque"
"yearMonth" => "2003-01"
"year" => "2003"
"title" => "Innovation et marketing stratégique, orientation marché et gestion du risque"
"description" => "LE NAGARD, E. et PRAS, B. (2003). Innovation et marketing stratégique, orientation marché et gestion du risque. Dans: <i>Savoir gérer. Mélanges en l'honneur de Jean-Claude Tarondeau</i>. 1st ed. Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (FNEGE), pp. 221-246. 
LE NAGARD, E. et PRAS, B. (2003). Innovation et marketing stratégique, orientation marché et gestion "
"authors" => array:2 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Savoir gérer. Mélanges en l'honneur de Jean-Claude Tarondeau"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "221-246"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-28T16:21:41.000Z"
"docTitle" => "Innovation et marketing stratégique, orientation marché et gestion du risque"
"docSurtitle" => "Chapitres"
"authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, <a href="/cv/pras-bernard">PRAS Bernard</a> <a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, <a href="/cv/pras-bernard">PRAS Bernard "
"docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, PRAS Bernard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2003</span> <span class="document-property-authors">LE NAGARD Emmanuelle, PRAS Bernard</span><br><span class="do "
"keywordList" => ""
"docPreview" => "<b>Innovation et marketing stratégique, orientation marché et gestion du risque</b><br><span>2003-01 | Chapitres </span> <b>Innovation et marketing stratégique, orientation marché et gestion du risque</b><br><span>2003-01 "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Innovation et marketing stratégique, orientation marché et gestion du risque</a> <a href="#" target="_blank">Innovation et marketing stratégique, orientation marché et gestion du ri "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 9.175128
+"parent": null
}
