Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3670"
  #_source: array:26 [
    "id" => "3670"
    "slug" => "3670-frank-m-bass-le-marketing-scientifique"
    "yearMonth" => "2016-05"
    "year" => "2016"
    "title" => "Frank M. Bass : Le marketing scientifique"
    "description" => "BEMMAOR, A.C. (2016). Frank M. Bass : Le marketing scientifique. Dans: Alain Jolibert (ed.). <i>Les grands auteurs en marketing [Label FNEGE 2017]</i>. 2nd ed. Caen: Éditions Management et Société (EMS), pp. 39-54."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Les grands auteurs en marketing [Label FNEGE 2017]"
    "keywords" => array:3 [
      0 => "Comportement du consommateur"
      1 => "Diffusion des innovations"
      2 => "Publicité"
    ]
    "updatedAt" => "2021-09-30 13:48:46"
    "publicationUrl" => "https://www.cairn.info/les-grands-auteurs-en-marketing--9782847698589-page-39.htm"
    "publicationInfo" => array:3 [
      "pages" => "39-54"
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce chapitre retrace l'impact de Frank Bass sur la communauté scientifique en marketing. Il met en évidence ses travaux sur : (1) la mesure de  l'effet des dépenses publicitaires sur les ventes d'une marque , (2) l'analyse du comportement d'achat, et (3) la diffusion des innovations technologiques au cours du temps."
      "en" => "This chapter reports the impact of Frank Bass on the academic marketing community. In particular, it outlines his work on: (1) the measurement of advertising effectiveness on brand sales, (2) buyer behavior, and (3) the diffusion of technological innovations over time."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-12-06T09:21:44.000Z"
    "docTitle" => "Frank M. Bass : Le marketing scientifique"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Comportement du consommateur</a>, <a href="#">Diffusion des innovations</a>, <a href="#">Publicité</a>"
    "docPreview" => "<b>Frank M. Bass : Le marketing scientifique</b><br><span>2016-05 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.cairn.info/les-grands-auteurs-en-marketing--9782847698589-page-39.htm" target="_blank">Frank M. Bass : Le marketing scientifique</a>"
  ]
  +lang: "fr"
  +"_score": 9.286313
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}