Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "3445"
#_source: array:26 [
"id" => "3445"
"slug" => "3445-cas-lvmh-managing-the-multi-brand-conglomerate"
"yearMonth" => "2006-01"
"year" => "2006"
"title" => "CAS. LVMH. Managing the Multi-brand Conglomerate"
"description" => "SOM, A. (2006). CAS. LVMH. Managing the Multi-brand Conglomerate. Dans: <i>Strategic Management and Competitive Advantage. Concepts and Cases</i>. 1st ed. Pearson Prentice Hall, pp. 57-71. 
SOM, A. (2006). CAS. LVMH. Managing the Multi-brand Conglomerate. Dans: <i>Strategic Management and "
"authors" => array:1 [
0 => array:3 [
"name" => "SOM Ashok"
"bid" => "B00001502"
"slug" => "som-ashok"
]
]
"ouvrage" => "Strategic Management and Competitive Advantage. Concepts and Cases"
"keywords" => array:2 [
0 => "Produits de luxe"
1 => "Synergie"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "57-71"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Vins, alcools, mode, cuir, parfums, cosmétiques, montres, bijoux et distribution sont les divers produits proposés par LVMH Moët Henessy Louis Vuitton. Avec le temps et ses 60 marques de prestige LVMH a acquis le plus important portefeuille de haut niveau. L'article consacré à ce cas analyse la stratégie des "marques phares" de LVMH qui allie synergie dans un conglomérat décentralisé, leadership et charisme de Bernard Arnault ainsi que la gestion du personnel de l'industrie du luxe. Vins, alcools, mode, cuir, parfums, cosmétiques, montres, bijoux et distribution sont les divers pro "
"en" => "LVMH Moët Hennessy Louis Vuitton, based in France, is one of the world's leading luxury goods companies with business units in wines, spirits, fashion goods,leather goods, perfumes, cosmetics, watches, jewelry and retailing. It has built over time one of the strongest brand portfolios in the sector, counting 60 top brands. The case article discusses LVMH's strategy of "star brands", managing synergy within a decentralized conglomerate,leadership and charisma of Bernard Arnault and people issues in the luxury industry. LVMH Moët Hennessy Louis Vuitton, based in France, is one of the world's leading luxury goods compan "
]
"authors_fields" => array:2 [
"fr" => "Management"
"en" => "Management"
]
"indexedAt" => "2025-04-06T22:21:40.000Z"
"docTitle" => "CAS. LVMH. Managing the Multi-brand Conglomerate"
"docSurtitle" => "Chapitres"
"authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
"docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2006</span> <span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_f "
"keywordList" => "<a href="#">Produits de luxe</a>, <a href="#">Synergie</a>"
"docPreview" => "<b>CAS. LVMH. Managing the Multi-brand Conglomerate</b><br><span>2006-01 | Chapitres </span>"
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">CAS. LVMH. Managing the Multi-brand Conglomerate</a>"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 9.213468
+"parent": null
}
