Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "3336"
#_source: array:26 [
"id" => "3336"
"slug" => "3336-the-road-to-luxury-the-evolution-markets-and-strategies-of-luxury-brand-management-chinese-translation 
3336-the-road-to-luxury-the-evolution-markets-and-strategies-of-luxury-brand-management-chinese-tran "
"yearMonth" => "2016-06"
"year" => "2016"
"title" => "The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese translation] The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese transl "
"description" => "SOM, A. et BLANCKAERT, C. (2016). <i>The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese translation]</i>. Wiley, 409 pages. SOM, A. et BLANCKAERT, C. (2016). <i>The Road to Luxury: The Evolution, Markets and Strategies of Lu "
"authors" => array:2 [
0 => array:3 [
"name" => "SOM Ashok"
"bid" => "B00001502"
"slug" => "som-ashok"
]
1 => array:1 [
"name" => "BLANCKAERT Christian"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the luxury world. Citing current data and statistics on market trends, Ashok Som and Christian Blanckaert offer insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as the different management styles throughout the luxury industry. The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of th "
"en" => "The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the luxury world. Citing current data and statistics on market trends, Ashok Som and Christian Blanckaert offer insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as the different management styles throughout the luxury industry. The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of th "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-08T12:21:44.000Z"
"docTitle" => "The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese translation] The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese transl "
"docSurtitle" => "Livres"
"authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, BLANCKAERT Christian"
"docDescription" => "<span class="document-property-authors">SOM Ashok, BLANCKAERT Christian</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span> <span class="document-property-authors">SOM Ashok, BLANCKAERT Christian</span><br><span class="docum "
"keywordList" => ""
"docPreview" => "<b>The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese translation]</b><br><span>2016-06 | Livres </span> <b>The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese tra "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management [Chinese translation]</a> <a href="#" target="_blank">The Road to Luxury: The Evolution, Markets and Strategies of Luxury Bran "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 8.813677
+"parent": null
}
