Essec\Faculty\Model\Contribution {#2237
  #_index: "academ_contributions"
  #_id: "16470"
  #_source: array:26 [
    "id" => 16470
    "slug" => "16470-genai-and-the-future-of-creativity-in-science-and-art"
    "yearMonth" => "2026-03"
    "year" => 2026
    "title" => "GenAI and the future of creativity in science and art"
    "description" => "BARBOSU, S. et KHASHABI, P. (2026). GenAI and the future of creativity in science and art. Dans: Felipe A. Csaszar, Nan Jia eds. <i>Handbook of Artificial Intelligence and Strategy</i>. 1 ed. Cheltenham, Massachusetts: Edward Elgar Publishing, pp. 91-107."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "KHASHABI Pooyan"
        "bid" => "B00314050"
        "slug" => "khashabi-pooyan"
      ]
      1 => array:1 [
        "name" => "Barbosu Sandra"
      ]
    ]
    "ouvrage" => "Handbook of Artificial Intelligence and Strategy"
    "keywords" => array:6 [
      0 => "Scientific creativity"
      1 => "Artistic creativity"
      2 => "GenAI"
      3 => "Causal inference"
      4 => "Basic research"
      5 => "Industry implications"
    ]
    "updatedAt" => "2026-05-20 10:30:11"
    "publicationUrl" => "https://doi.org/10.4337/9781035345885.00011"
    "publicationInfo" => array:3 [
      "pages" => "91-107"
      "volume" => ""
      "number" => "6"
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Recent advancements in generative AI (GenAI) have ignited debates about its impact on the future of work, industry, and society – particularly because, unlike previous technologies, GenAI can generate creative content. This chapter explores the implications of GenAI for creative work across industries by distinguishing between two types of creativity: scientific and artistic. Drawing on interdisciplinary literature, we argue that while GenAI can complement both, it is more likely to substitute humans in tasks involving artistic rather than scientific creativity. This is because scientific creativity relies more heavily on causal inference – a capability that current GenAI systems lack. Building on this foundation, we examine how GenAI is reshaping industries and propose two factors that moderate its impact: the importance of basic research to an industry and its exposure to AI. The chapter offers strategic insights for practitioners and policymakers to better navigate GenAI's evolving role in fostering creative work across industries."
      "en" => "Recent advancements in generative AI (GenAI) have ignited debates about its impact on the future of work, industry, and society – particularly because, unlike previous technologies, GenAI can generate creative content. This chapter explores the implications of GenAI for creative work across industries by distinguishing between two types of creativity: scientific and artistic. Drawing on interdisciplinary literature, we argue that while GenAI can complement both, it is more likely to substitute humans in tasks involving artistic rather than scientific creativity. This is because scientific creativity relies more heavily on causal inference – a capability that current GenAI systems lack. Building on this foundation, we examine how GenAI is reshaping industries and propose two factors that moderate its impact: the importance of basic research to an industry and its exposure to AI. The chapter offers strategic insights for practitioners and policymakers to better navigate GenAI's evolving role in fostering creative work across industries."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2026-06-04T11:23:33.000Z"
    "docTitle" => "GenAI and the future of creativity in science and art"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/khashabi-pooyan">KHASHABI Pooyan</a>, Barbosu Sandra"
    "docDescription" => "<span class="document-property-authors">KHASHABI Pooyan, Barbosu Sandra</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2026</span>"
    "keywordList" => "<a href="#">Scientific creativity</a>, <a href="#">Artistic creativity</a>, <a href="#">GenAI</a>, <a href="#">Causal inference</a>, <a href="#">Basic research</a>, <a href="#">Industry implications</a>"
    "docPreview" => "<b>GenAI and the future of creativity in science and art</b><br><span>2026-03 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.4337/9781035345885.00011" target="_blank">GenAI and the future of creativity in science and art</a>"
  ]
  +lang: "fr"
  +"_score": 8.502932
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}