Essec\Faculty\Model\Contribution {#2237
  #_index: "academ_contributions"
  #_id: "16411"
  #_source: array:26 [
    "id" => 16411
    "slug" => "16411-ambush-marketing-innovative-or-immoral"
    "yearMonth" => "2012-01"
    "year" => 2012
    "title" => "Ambush Marketing: Innovative or Immoral?"
    "description" => "MAZODIER, M. (2012). Ambush Marketing: Innovative or Immoral? Dans: Nicole Ferdinand and Paul Kitchin (ed.). <i>Events Management: An International Approach</i>. 1st ed. SAGE Publications, pp. 214-232."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "MAZODIER Marc"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
    ]
    "ouvrage" => "Events Management: An International Approach"
    "keywords" => []
    "updatedAt" => "2026-04-17 14:34:02"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "214-232"
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2026-04-29T00:23:19.000Z"
    "docTitle" => "Ambush Marketing: Innovative or Immoral?"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/mazodier-marc">MAZODIER Marc</a>"
    "docDescription" => "<span class="document-property-authors">MAZODIER Marc</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2012</span>"
    "keywordList" => ""
    "docPreview" => "<b>Ambush Marketing: Innovative or Immoral?</b><br><span>2012-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Ambush Marketing: Innovative or Immoral?</a>"
  ]
  +lang: "fr"
  +"_score": 8.9993725
  +"parent": null
}