Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "16089"
  #_source: array:26 [
    "id" => "16089"
    "slug" => "16089-the-road-to-luxury"
    "yearMonth" => "2025-01"
    "year" => "2025"
    "title" => "The Road to Luxury"
    "description" => "SOM, A. et BLANCKAERT, C. (2025). <i>The Road to Luxury</i>. [Chinese version] ed. Wiley."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "BLANCKAERT Christian"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Luxury"
      1 => "entrepreneurship"
      2 => " fashion"
      3 => "brands"
    ]
    "updatedAt" => "2025-11-20 10:49:17"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The Road to Luxury, Chinese Edition serves as a comprehensive research driven book on what the luxury industry had been, is and will be remains the definitive insider’s guide to every essential aspect of the luxury sector. Broad in depth and scope, this book delivers a comprehensive overview of the foundations of and new developments in luxury brands. Clearly written chapters analyze the evolution of the industry and the luxury phenomenon through academic frameworks as applied to practical examples and cover essential (new) topics such as digitalization and the rise of platforms, singularity, new wave of mergers and acquisitions, collaborations between companies, the growing support for sustainability, China as the growth engine through hyper-localization."
      "en" => "The Road to Luxury, Chinese Edition serves as a comprehensive research driven book on what the luxury industry had been, is and will be remains the definitive insider’s guide to every essential aspect of the luxury sector. Broad in depth and scope, this book delivers a comprehensive overview of the foundations of and new developments in luxury brands. Clearly written chapters analyze the evolution of the industry and the luxury phenomenon through academic frameworks as applied to practical examples and cover essential (new) topics such as digitalization and the rise of platforms, singularity, new wave of mergers and acquisitions, collaborations between companies, the growing support for sustainability, China as the growth engine through hyper-localization."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2025-12-05T03:21:50.000Z"
    "docTitle" => "The Road to Luxury"
    "docSurtitle" => "Livres"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, BLANCKAERT Christian"
    "docDescription" => "<span class="document-property-authors">SOM Ashok, BLANCKAERT Christian</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2025</span>"
    "keywordList" => "<a href="#">Luxury</a>, <a href="#">entrepreneurship</a>, <a href="#"> fashion</a>, <a href="#">brands</a>"
    "docPreview" => "<b>The Road to Luxury</b><br><span>2025-01 | Livres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Road to Luxury</a>"
  ]
  +lang: "fr"
  +"_score": 8.664854
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}