Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "15496"
  #_source: array:26 [
    "id" => "15496"
    "slug" => "15496-polarized-and-connected-measuring-campaign-effects-in-the-2016-and-2020-u-s-presidential-elections"
    "yearMonth" => "2025-08"
    "year" => "2025"
    "title" => "Polarized and Connected: Measuring Campaign Effects in the 2016 and 2020 U.S. Presidential Elections"
    "description" => "KOEN PAUWELS, K., KAI MANKE, K., KÜBLER, R. et PANAGOPOULOS, C. (2025). Polarized and Connected: Measuring Campaign Effects in the 2016 and 2020 U.S. Presidential Elections. Dans: Paul Baines, Phil Harris, Denisa Hejlova, and Costas Panagopoulos eds. <i>The Sage Handbook of Political Marketing</i>. 1st ed. Thousand Oaks: SAGE Publications."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "KÜBLER Raoul"
        "bid" => "B00806952"
        "slug" => "kubler-raoul"
      ]
      1 => array:1 [
        "name" => "KOEN PAUWELS Koen"
      ]
      2 => array:1 [
        "name" => "KAI MANKE Kai"
      ]
      3 => array:1 [
        "name" => "PANAGOPOULOS Costas"
      ]
    ]
    "ouvrage" => "The Sage Handbook of Political Marketing"
    "keywords" => []
    "updatedAt" => "2025-10-31 11:54:04"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => "6"
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles."
      "en" => "The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-12-06T06:21:43.000Z"
    "docTitle" => "Polarized and Connected: Measuring Campaign Effects in the 2016 and 2020 U.S. Presidential Elections"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/kubler-raoul">KÜBLER Raoul</a>, KOEN PAUWELS Koen, KAI MANKE Kai, PANAGOPOULOS Costas"
    "docDescription" => "<span class="document-property-authors">KÜBLER Raoul, KOEN PAUWELS Koen, KAI MANKE Kai, PANAGOPOULOS Costas</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span>"
    "keywordList" => ""
    "docPreview" => "<b>Polarized and Connected: Measuring Campaign Effects in the 2016 and 2020 U.S. Presidential Elections</b><br><span>2025-08 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Polarized and Connected: Measuring Campaign Effects in the 2016 and 2020 U.S. Presidential Elections</a>"
  ]
  +lang: "fr"
  +"_score": 8.739376
  +"_ignored": array:3 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
    2 => "description.keyword"
  ]
  +"parent": null
}