Année
2024
Abstract
This chapter discusses the influence of perceived obsolescence on consumer behaviour and the factors that contribute to its perception. It also examines the role of psychological factors, such as dissatisfaction and the desire for novelty in driving the intention to replace durable goods. Overall, this chapter sheds light on the complex interplay between perceived obsolescence and consumer decision-making, providing valuable insights for marketers and policymakers.
LE NAGARD, E. (2024). Replacing old with new: Perceived product obsolescence—its impact on consumer behaviour and the planet. Dans: Hugues Bouthinon-Dumas, Arijit Chatterjee, Bernard Leca eds. Navigating the Ecological Transition: A Business School Perspective. 1st ed. London: Routledge, pp. 65-70.
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