Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "15420"
#_source: array:26 [
"id" => "15420"
"slug" => "15420-menopause-on-the-market-navigating-the-dualities-of-care-and-empowerment"
"yearMonth" => "2025-02"
"year" => "2025"
"title" => "Menopause on the market: navigating the dualities of care and empowerment"
"description" => "ÖNCÜLER, A. et ONCULER YAYALAR, E. (2025). Menopause on the market: navigating the dualities of care and empowerment. <i>Journal of Marketing Management</i>, In press. 
ÖNCÜLER, A. et ONCULER YAYALAR, E. (2025). Menopause on the market: navigating the dualities of care "
"authors" => array:2 [
0 => array:3 [
"name" => "ÖNCÜLER Ayse"
"bid" => "B00183494"
"slug" => "onculer-ayse"
]
1 => array:1 [
"name" => "ONCULER YAYALAR Emine"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Menopause market"
1 => "socio-cultural narratives"
2 => "hybrid solutions"
3 => "personalised care"
4 => "customer responsibilisation"
]
"updatedAt" => "2025-02-13 12:00:21"
"publicationUrl" => "https://doi.org/10.1080/0267257X.2025.2460197"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => "In press"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The menopause market includes biomedical treatments, alternative remedies, and commercial offerings that address various menopause symptoms and experiences. Since the late 2010s, it has expanded alongside a growing social recognition and redefinition of menopause. The current paper examines this market's complexities beyond commercial growth, considering socio-cultural, historical, and economic influences. The 2001 Women’s Health Initiative Study disrupted traditional medical approaches, leading to rise of hybrid solutions combining medical and holistic approaches. Our media content analysis reveals the ambiguous and often conflicting narratives shaping this evolving market. These narratives drive diverse products and services catering to menopausal women's physical and emotional needs. Brands leverage dual narratives of empowerment and care, positioning themselves as supportive allies while encouraging women to take charge of their health. This study contributes to marketing research by highlighting the role of socio-cultural narratives and historical contexts in market formation under ambiguity. The menopause market includes biomedical treatments, alternative remedies, and commercial offerings "
"en" => "The menopause market includes biomedical treatments, alternative remedies, and commercial offerings that address various menopause symptoms and experiences. Since the late 2010s, it has expanded alongside a growing social recognition and redefinition of menopause. The current paper examines this market's complexities beyond commercial growth, considering socio-cultural, historical, and economic influences. The 2001 Women’s Health Initiative Study disrupted traditional medical approaches, leading to rise of hybrid solutions combining medical and holistic approaches. Our media content analysis reveals the ambiguous and often conflicting narratives shaping this evolving market. These narratives drive diverse products and services catering to menopausal women's physical and emotional needs. Brands leverage dual narratives of empowerment and care, positioning themselves as supportive allies while encouraging women to take charge of their health. This study contributes to marketing research by highlighting the role of socio-cultural narratives and historical contexts in market formation under ambiguity. The menopause market includes biomedical treatments, alternative remedies, and commercial offerings "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-19T18:21:46.000Z"
"docTitle" => "Menopause on the market: navigating the dualities of care and empowerment"
"docSurtitle" => "Articles"
"authorNames" => "<a href="/cv/onculer-ayse">ÖNCÜLER Ayse</a>, ONCULER YAYALAR Emine"
"docDescription" => "<span class="document-property-authors">ÖNCÜLER Ayse, ONCULER YAYALAR Emine</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span> <span class="document-property-authors">ÖNCÜLER Ayse, ONCULER YAYALAR Emine</span><br><span class="d "
"keywordList" => "<a href="#">Menopause market</a>, <a href="#">socio-cultural narratives</a>, <a href="#">hybrid solutions</a>, <a href="#">personalised care</a>, <a href="#">customer responsibilisation</a> <a href="#">Menopause market</a>, <a href="#">socio-cultural narratives</a>, <a href="#">hybrid solu "
"docPreview" => "<b>Menopause on the market: navigating the dualities of care and empowerment</b><br><span>2025-02 | Articles </span> <b>Menopause on the market: navigating the dualities of care and empowerment</b><br><span>2025-02 | "
"docType" => "research"
"publicationLink" => "<a href="https://doi.org/10.1080/0267257X.2025.2460197" target="_blank">Menopause on the market: navigating the dualities of care and empowerment</a> <a href="https://doi.org/10.1080/0267257X.2025.2460197" target="_blank">Menopause on the market: nav "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 8.622778
+"parent": null
}
