Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "15333"
#_source: array:26 [
"id" => "15333"
"slug" => "15333-its-all-connected-understanding-social-medias-role-in-the-american-election"
"yearMonth" => "2024-11"
"year" => "2024"
"title" => "It’s All Connected: Understanding Social Media’s Role in the American Election"
"description" => "KÜBLER, R. (2024). It’s All Connected: Understanding Social Media’s Role in the American Election. <i>ESSEC Knowledge</i>. 
KÜBLER, R. (2024). It’s All Connected: Understanding Social Media’s Role in the American Election. < "
"authors" => array:1 [
0 => array:3 [
"name" => "KÜBLER Raoul"
"bid" => "B00806952"
"slug" => "kubler-raoul"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "social media role"
1 => "American election"
]
"updatedAt" => "2024-11-13 12:49:25"
"publicationUrl" => "https://knowledge.essec.edu/en/society/understanding-social-medias-role-american-election.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
How can we understand the American election? \n
Using over 200 million social media posts, media hits, advertising information, and poll results, Raoul Kübler (ESSEC Business School) alongside Kai Manke (University of Münster) and Koen Pauwels (Northeastern University), mapped a framework, published in the Journal of Business Research, for understanding political marketing - and understanding the role of disinformation and media. Using over 200 million social media posts, media hits, advertising information, and poll results, Ra
"""
"en" => """
How can we understand the American election? \n
Using over 200 million social media posts, media hits, advertising information, and poll results, Raoul Kübler (ESSEC Business School) alongside Kai Manke (University of Münster) and Koen Pauwels (Northeastern University), mapped a framework, published in the Journal of Business Research, for understanding political marketing - and understanding the role of disinformation and media. Using over 200 million social media posts, media hits, advertising information, and poll results, Ra
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-18T01:21:43.000Z"
"docTitle" => "It’s All Connected: Understanding Social Media’s Role in the American Election"
"docSurtitle" => "Articles ou vidéos de vulgarisation"
"authorNames" => "<a href="/cv/kubler-raoul">KÜBLER Raoul</a>"
"docDescription" => "<span class="document-property-authors">KÜBLER Raoul</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2024</span> <span class="document-property-authors">KÜBLER Raoul</span><br><span class="document-property-author "
"keywordList" => "<a href="#">social media role</a>, <a href="#">American election</a>"
"docPreview" => "<b>It’s All Connected: Understanding Social Media’s Role in the American Election</b><br><span>2024-11 | Articles ou vidéos de vulgarisation </span> <b>It’s All Connected: Understanding Social Media’s Role in the American Election</b><br><span>2024- "
"docType" => "research"
"publicationLink" => "<a href="https://knowledge.essec.edu/en/society/understanding-social-medias-role-american-election.html" target="_blank">It’s All Connected: Understanding Social Media’s Role in the American Election</a> <a href="https://knowledge.essec.edu/en/society/understanding-social-medias-role-american-election.h "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 8.726935
+"parent": null
}
