Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "14962"
  #_source: array:26 [
    "id" => "14962"
    "slug" => "14962-does-political-ideology-lead-to-preference-for-majority-vs-minority-endorsed-products"
    "yearMonth" => "2024-02"
    "year" => "2024"
    "title" => "Does Political Ideology Lead to Preference for Majority (vs. Minority) -endorsed Products?"
    "description" => "GUPTA, R., GUPTA, M., MUKHERJEE, S., CHAUHAN, V. et DAS, G. (2024). Does Political Ideology Lead to Preference for Majority (vs. Minority) -endorsed Products? Dans: 2024 American Marketing Association (AMA) Winter Academic Conference. St Pete Beach, FL."
    "authors" => array:5 [
      0 => array:3 [
        "name" => "GUPTA Reetika"
        "bid" => "B00536881"
        "slug" => "gupta-reetika"
      ]
      1 => array:1 [
        "name" => "GUPTA M"
      ]
      2 => array:1 [
        "name" => "MUKHERJEE S"
      ]
      3 => array:1 [
        "name" => "CHAUHAN V"
      ]
      4 => array:1 [
        "name" => "DAS G"
      ]
    ]
    "ouvrage" => "2024 American Marketing Association (AMA) Winter Academic Conference"
    "keywords" => []
    "updatedAt" => "2025-04-15 17:23:26"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-07-18T04:21:44.000Z"
    "docTitle" => "Does Political Ideology Lead to Preference for Majority (vs. Minority) -endorsed Products?"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/gupta-reetika">GUPTA Reetika</a>, GUPTA M, MUKHERJEE S, CHAUHAN V, DAS G"
    "docDescription" => "<span class="document-property-authors">GUPTA Reetika, GUPTA M, MUKHERJEE S, CHAUHAN V, DAS G</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2024</span>"
    "keywordList" => ""
    "docPreview" => "<b>Does Political Ideology Lead to Preference for Majority (vs. Minority) -endorsed Products?</b><br><span>2024-02 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Does Political Ideology Lead to Preference for Majority (vs. Minority) -endorsed Products?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.751601
  +"parent": null
}