Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "14040"
#_source: array:26 [
"id" => "14040"
"slug" => "14040-a-typology-of-multi-platform-integration-strategies"
"yearMonth" => "2024-05"
"year" => "2024"
"title" => "A typology of multi-platform integration strategies"
"description" => "SCHREIECK, M., ONDRUS, J., WIESCHE, M. et KRCMAR, H. (2024). A typology of multi-platform integration strategies. <i>Information Systems Journal</i>, 34(3), pp. 828-853. 
SCHREIECK, M., ONDRUS, J., WIESCHE, M. et KRCMAR, H. (2024). A typology of multi-platform integratio "
"authors" => array:4 [
0 => array:3 [
"name" => "ONDRUS Jan"
"bid" => "B00145717"
"slug" => "ondrus-jan"
]
1 => array:1 [
"name" => "SCHREIECK Maximilian"
]
2 => array:1 [
"name" => "WIESCHE Manuel"
]
3 => array:1 [
"name" => "KRCMAR Helmut"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "complementarities"
1 => "digital platforms"
2 => " multi-platform integration strategy"
3 => "platform integration"
]
"updatedAt" => "2024-10-31 13:51:19"
"publicationUrl" => "https://onlinelibrary.wiley.com/doi/full/10.1111/isj.12450"
"publicationInfo" => array:3 [
"pages" => "828-853"
"volume" => "34"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Big Tech companies such as Alphabet (Google), Apple, Meta (Facebook), Alibaba, and Tencent have repeatedly demonstrated their capability to integrate multiple digital platforms successfully. However, the grasp of how multi-platform integration strategies are articulated and the potential benefits they bring forth remains limited. Previous research has predominantly focused on launch, growth, and competition strategies for single platforms, prompting us to develop a typology of four multi-platform integration strategies: collection, consolidation, symbiosis, and assemblage. For each strategy, we examine what complementarities are generated and provide real-world examples. Subsequently, we delve into a discussion of the limitations and implications associated with the integration of multiple digital platforms. We conclude by proposing avenues for future research on multi-platform integration strategies. Big Tech companies such as Alphabet (Google), Apple, Meta (Facebook), Alibaba, and Tencent have repe "
"en" => "Big Tech companies such as Alphabet (Google), Apple, Meta (Facebook), Alibaba, and Tencent have repeatedly demonstrated their capability to integrate multiple digital platforms successfully. However, the grasp of how multi-platform integration strategies are articulated and the potential benefits they bring forth remains limited. Previous research has predominantly focused on launch, growth, and competition strategies for single platforms, prompting us to develop a typology of four multi-platform integration strategies: collection, consolidation, symbiosis, and assemblage. For each strategy, we examine what complementarities are generated and provide real-world examples. Subsequently, we delve into a discussion of the limitations and implications associated with the integration of multiple digital platforms. We conclude by proposing avenues for future research on multi-platform integration strategies. Big Tech companies such as Alphabet (Google), Apple, Meta (Facebook), Alibaba, and Tencent have repe "
]
"authors_fields" => array:2 [
"fr" => "Systèmes d'Information, Data Analytics et Opérations"
"en" => "Information Systems, Data Analytics and Operations"
]
"indexedAt" => "2025-04-09T08:21:43.000Z"
"docTitle" => "A typology of multi-platform integration strategies"
"docSurtitle" => "Articles"
"authorNames" => "<a href="/cv/ondrus-jan">ONDRUS Jan</a>, SCHREIECK Maximilian, WIESCHE Manuel, KRCMAR Helmut"
"docDescription" => "<span class="document-property-authors">ONDRUS Jan, SCHREIECK Maximilian, WIESCHE Manuel, KRCMAR Helmut</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">2024</span> <span class="document-property-authors">ONDRUS Jan, SCHREIECK Maximilian, WIESCHE Manuel, KRCMAR Hel "
"keywordList" => "<a href="#">complementarities</a>, <a href="#">digital platforms</a>, <a href="#"> multi-platform integration strategy</a>, <a href="#">platform integration</a> <a href="#">complementarities</a>, <a href="#">digital platforms</a>, <a href="#"> multi-platform in "
"docPreview" => "<b>A typology of multi-platform integration strategies</b><br><span>2024-05 | Articles </span>"
"docType" => "research"
"publicationLink" => "<a href="https://onlinelibrary.wiley.com/doi/full/10.1111/isj.12450" target="_blank">A typology of multi-platform integration strategies</a> <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/isj.12450" target="_blank">A typology of m "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 8.828553
+"parent": null
}
