Essec\Faculty\Model\Contribution {#2233 ▼
#_index: "academ_contributions"
#_id: "13131"
#_source: array:26 [
"id" => "13131"
"slug" => "13131-the-impact-of-value-related-crises-on-price-and-product-performance-elasticities"
"yearMonth" => "2020-03"
"year" => "2020"
"title" => "The impact of value-related crises on price and product-performance elasticities"
"description" => "KÜBLER, R., LANGMAACK, M., ALBERS, S. et HOYER, W. (2020). The impact of value-related crises on price and product-performance elasticities. <i>Journal of the Academy of Marketing Science</i>, 48, pp. 776-794. 
KÜBLER, R., LANGMAACK, M., ALBERS, S. et HOYER, W. (2020). The impact of value-related crises on pri "
"authors" => array:4 [
0 => array:3 [
"name" => "KÜBLER Raoul"
"bid" => "B00806952"
"slug" => "kubler-raoul"
]
1 => array:1 [
"name" => "LANGMAACK Michael"
]
2 => array:1 [
"name" => "ALBERS Sönke"
]
3 => array:1 [
"name" => "HOYER Wayne"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2024-10-31 13:51:19"
"publicationUrl" => "https://doi.org/10.1007/s11747-019-00702-5"
"publicationInfo" => array:3 [
"pages" => "776-794"
"volume" => "48"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Previous research on the impact of corporate crises on customers’ elasticity has largely focused on performance-related crises (e.g., product recalls) and found an increasing price elasticity under these conditions. We investigate whether this result differs for value-related crises that are due to ethical violations, such as the use of child labor or environmental pollution. In line with moral foundation theory (MFT), we propose that value-related crises lead to stronger moral outrage and increased boycott intentions, thereby decreasing price and product-performance elasticities. Previous research on the impact of corporate crises on customers’ elasticity has largely focused on "
"en" => "Previous research on the impact of corporate crises on customers’ elasticity has largely focused on performance-related crises (e.g., product recalls) and found an increasing price elasticity under these conditions. We investigate whether this result differs for value-related crises that are due to ethical violations, such as the use of child labor or environmental pollution. In line with moral foundation theory (MFT), we propose that value-related crises lead to stronger moral outrage and increased boycott intentions, thereby decreasing price and product-performance elasticities. Previous research on the impact of corporate crises on customers’ elasticity has largely focused on "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-15T14:21:42.000Z"
"docTitle" => "The impact of value-related crises on price and product-performance elasticities"
"docSurtitle" => "Articles"
"authorNames" => "<a href="/cv/kubler-raoul">KÜBLER Raoul</a>, LANGMAACK Michael, ALBERS Sönke, HOYER Wayne"
"docDescription" => "<span class="document-property-authors">KÜBLER Raoul, LANGMAACK Michael, ALBERS Sönke, HOYER Wayne</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span> <span class="document-property-authors">KÜBLER Raoul, LANGMAACK Michael, ALBERS Sönke, HOYER Wayne</ "
"keywordList" => ""
"docPreview" => "<b>The impact of value-related crises on price and product-performance elasticities</b><br><span>2020-03 | Articles </span> <b>The impact of value-related crises on price and product-performance elasticities</b><br><span>202 "
"docType" => "research"
"publicationLink" => "<a href="https://doi.org/10.1007/s11747-019-00702-5" target="_blank">The impact of value-related crises on price and product-performance elasticities</a> <a href="https://doi.org/10.1007/s11747-019-00702-5" target="_blank">The impact of value-related cri "
]
+lang: "fr"
+"_type": "_doc"
+"_score": 8.616133
+"parent": null
}
