Année
1999
Auteurs
BEMMAOR Albert C., NIDDAM David, SIDKY Radouane
BEMMAOR, A.C., NIDDAM, D. et SIDKY, R. (1999). Capturing the Heterogeneity of Consumers’ Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements. Dans: Workshop on Advanced Methods of Marketing Research, November 4-5, Erasmus University Rotterdam.