This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits.
MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et QUESTER, P. (2016). Which Sport Sponsorships Most Impact Sponsor CSR Image? European Journal of Marketing, 50(5/6), pp. 796-815.