Book chapters

Web 2.0, the Online Community and Destination Marketing

Year
2011
Authors
O’CONNOR Peter, LI Yan, WANG Y.
Abstract
Consumer generated content is rapidly gaining traction as part of the purchase decision making process. This chapter explores the development of Web 2.0 for travel businesses.
O’CONNOR, P., WANG, Y. et LI, Y. (2011). Web 2.0, the Online Community and Destination Marketing. Dans: Destination Marketing and Management: Theories and Applications. 1st ed. CABI Publishing, pp. 225-243.
Keywords