Book chapters
ZICARI Adrian, Echeveste Inigo
The pandemic gave rise to projections of the New Normal in which a period of stability would occur. However, the authors contend that the period ahead is one of stable instability characterised by periodic episodes of rapid change and disruption. To cope with this new scenario, business leaders have to adopt an intrapreneurial mindset, with companies and organisations resorting to unconventional strategies, leveraging digital technologies to radically change their traditional business models. In short, we are entering a ‘Knowledge Revolution’ in which companies should develop and nurture a learning culture that prepares itself for unexpected changes.
ZICARI, A. et ECHEVESTE, I. (2023). There is no New Normal. Dans: Adrián Zicari, Tom Gamble eds. The Employee and the Post-Pandemic Workplace. 1 ed. There is no New Normal: Welcome to the new Schumpeterian world: Routledge, pp. 14-18.