Conference Proceedings

The Determinants of U.S. Franchisors International Involvement

In recent years, franchising has become a global phenomenon. However, there is little empirical research on the intermationalization of U.S. franchisors. Findings from an empirical study suggest that the international involvement of U.S. food franchisors is influenced by: (1) the size of their network, (2) the extent to which they provide support activities and (3) the use of sub-franchising agreements. On the other hand, neither domestic market saturation nor knowledge intensity had a significant impact on international involvement.
BARTHELEMY, J. (2004). The Determinants of U.S. Franchisors International Involvement. Dans: Proceedings of the 24th Annual Conference of the SMS (Strategic Management Society). Strategic Management Society (SMS).