Journal articles

Myths and Realities of the Metaverse

Meta’s decision to focus on the Metaverse was controversial from the beginning. A year and a half later, Meta is facing harsh criticism. The reality is that we might be still far from the Metaverse that is envisioned by Meta and its followers. With so much at stake, it is more important than ever for business leaders to critically assess the viability of Meta’s vision against their own Metaverse strategy.
BARTHELEMY, J. et ONDRUS, J. (2023). Myths and Realities of the Metaverse. California Management Review, Insights, pp. 1-11.