The authors tested whether image-based information is more effective than text in changing implicit attitudes from positive to negative, even when both forms similarly change explicit attitudes
MARC MAZODIER, M.M., TRENDEL, O. et VOHS, K. (2018). Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective. Journal of Marketing Research, 55(2), pp. 265-276.