Journal articles

La mesure d’audience des médias

This paper describes the different sample surveys existing in France which allow the audience measurement of the main media (newspapers, magazines, TV, radio, outdoor advertising). It also presents different research topics to be investigated in this field.
DUSSAIX, A.M. (1998). La mesure d’audience des médias. Journal de la Société Française de Statistique & Revue de statistique appliquée, pp. 41-60.