Influencing the Influencers? The Case of @CelebJets and the Role of Social Media in Empowering Citizens to Conduct Climate Justice Activism
Online climate change activism is growing. However, its effectiveness is not yet firmly established. One of the challenges is for citizens to make sense of the vast amount of data to understand the impact of specific behaviors. The aggregation of publicly available information in a comprehensible and playful manner could potentially trigger effective evidence-based activism. However, it is not yet clear if and how such an intervention works. In this paper, we make a preliminary analysis of a use case of such an approach by investigating the @CelebJets phenomena, which automatically tracks and shares the private jet flights of celebrities on Twitter. Our analysis demonstrates that this approach can elicit user engagement and provide pertinent material for the press, potentially leading to a shift in behavior, particularly among celebrities who are promoting sustainability.
BERNEY, M., ONDRUS, J. et HOLZER, A. (2023). Influencing the Influencers? The Case of @CelebJets and the Role of Social Media in Empowering Citizens to Conduct Climate Justice Activism. Dans: Americas Conference on Information Systems. Panama: Association for Information Systems (AIS).