Presentations at an Academic or Professional conference
Etude comparative de mesures d’impact de promotion de ventes
Measuring the impact of sales promotion campaigns and analysing the ensuing results over a period of time represents a critical task for a product manager. This paper applies and compares three statistical approaches which assess the impact of promotions on the sales of a product.
INDJEHAGOPIAN, J.P. et MACE, S. (1994). Etude comparative de mesures d’impact de promotion de ventes.