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Book chapters (1999), Encyclopédie de la Gestion et du Management - E.G.M., Dalloz, pp. 1290-1292

Yield Management

DESMET Pierre , ZOLLINGER M.

The objective of Yield management is to maximize the yield obtained from a fixed capacity which can be partitioned and differenciated by additional service. Conditions of use of this pricing technique and main management decisions are presented.

DESMET, P. and ZOLLINGER, M. (1999). Yield Management. In: Encyclopédie de la Gestion et du Management - E.G.M. 1st ed. Dalloz, pp. 1290-1292.