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Book chapters (2015), Experiencing Innovation in Asia, World Scientific, pp. 3-22

Yek Mbile: Launching an Innovative High-Tech Startup in China

Yek Mobile is a Chinese startup in the mobile marketing business which was founded in 2010. It specializes in mobile application development for iPhone and Android devices. Recognised as one of the Top 10 Strategic Technologies for 2010 worldwide, mobile applications show a huge growth potential, with numerous companies striving to be present on this new advertising platform.

LI, Y. (2015). Yek Mbile: Launching an Innovative High-Tech Startup in China. In: Experiencing Innovation in Asia. 1st ed. World Scientific, pp. 3-22.