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Journal articles (2016), MIT Sloan Management Review, 58 (2), pp. 57-61

Why Big Data Isn’t Enough

CHAI Sen , SHIH W.

There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, the authors argue, this approach is misguided and potentially risky.

CHAI, S. and SHIH, W. (2016). Why Big Data Isn’t Enough. MIT Sloan Management Review, 58(2), pp. 57-61.