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Journal articles (2016), European Journal of Marketing, 50 (5/6), pp. 796-815

Which Sport Sponsorships Most Impact Sponsor CSR Image?

CARRILLAT François, PLEWA Carolin, MARC MAZODIER Marc MAZODIER , QUESTER P.

This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits. Link to the article

MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. and QUESTER, P. (2016). Which Sport Sponsorships Most Impact Sponsor CSR Image? European Journal of Marketing, 50(5/6), pp. 796-815.