Return to results
Conference Proceedings (2010), Proceedings of the 39th Conference of the European Marketing Academy, European Marketing Academy (EMAC)

When Students Give Biased Responses to Researchers: An Exploration of Traditional Paper vs. Computerized Self-Administration

BUTORI Raphaëlle , PARGUEL B.

This article investigates the impact of two data collection modes (online surveys and paper-and-pencil surveys) and the perceived attractiveness of the experimenter on two types of response biases: social desirability and demand artifacts.

BUTORI, R. and PARGUEL, B. (2010). When Students Give Biased Responses to Researchers: An Exploration of Traditional Paper vs. Computerized Self-Administration. In: Proceedings of the 39th Conference of the European Marketing Academy. European Marketing Academy (EMAC).