Whilst most hoteliers now acknowledge the added value of working with global OTAs, most still detest the supposedly painful commissions associated with selling through this increasingly popular channel. Taking an objective viewpoint, here we examine how OTAs use this revenue to drive business to their hotel partners.
O'CONNOR, P. (2017). Whatever Happens to your OTA Commissions? Hotel Analyst Distribution & Technology, 12(2), pp. 19.