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Book chapters (2011), Destination Marketing and Management: Theories and Applications, CABI Publishing, pp. 225-243

Web 2.0, the Online Community and Destination Marketing

O'CONNOR Peter , WANG Y., LI Yan

Consumer generated content is rapidly gaining traction as part of the purchase decision making process. This chapter explores the development of Web 2.0 for travel businesses.

O'CONNOR, P., WANG, Y. and LI, Y. (2011). Web 2.0, the Online Community and Destination Marketing. In: Destination Marketing and Management: Theories and Applications. 1st ed. CABI Publishing, pp. 225-243.

Keywords : #Tourisme, #Web-2.0