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Journal articles (2005), Recherche et Applications en Marketing, 20 (4), pp. 71-96

Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur

DONADA Carole , NOGATCHEWSKY G.

This paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.

DONADA, C. and NOGATCHEWSKY, G. (2005). Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur. Recherche et Applications en Marketing, 20(4), pp. 71-96.