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Journal articles (2021), Industrial Marketing Management, 97 (2), pp. 84-96

Vertical innovation partnerships and relational performance: The mediating role of trust, interdependence, and familiarity

SERVAJEAN-HILST Romaric, DONADA Carole , BEN MAHMOUD-JOUINI Sihem

. Based on taxonomic analysis of 160 crossindustry vertical innovation partnerships (VIPs) with differing contractual, relational, and organizational arrangements, we identified four VIP types: free, project-based, elaborated, and exclusive Link to the article

SERVAJEAN-HILST, R., DONADA, C. and BEN MAHMOUD-JOUINI , S. (2021). Vertical innovation partnerships and relational performance: The mediating role of trust, interdependence, and familiarity. Industrial Marketing Management, 97(2), pp. 84-96.

Keywords : #Vertical-innovation-partnership, #Atmosphere, #Collaboration, #Trust, #Familiarity Interdependence