Year
2021
Authors
DONADA Carole, SERVAJEAN-HILST Romaric, BEN MAHMOUD-JOUINI Sihem
Abstract
. Based on taxonomic analysis of 160 crossindustry vertical innovation partnerships (VIPs) with differing contractual, relational, and organizational arrangements, we identified four VIP types: free, project-based, elaborated, and exclusive
SERVAJEAN-HILST, R., DONADA, C. et BEN MAHMOUD-JOUINI, S. (2021). Vertical innovation partnerships and relational performance: The mediating role of trust, interdependence, and familiarity. Industrial Marketing Management, 97(2), pp. 84-96.