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Book chapters (2006), Marketing Management: International Perspectives, Vijay Nicole Imprints Private Limited, pp. 167-177

Vanishing Boundaries between Marketing and Production

The boundaries between marketing and production are profoundly changing. These changes are due to the development of information technologies and the tendency toward narrower market segments. They lead to transverse organization where marketing and production are joined together. Products become processes. Marketing deals mainly with long term relation with each customer. These phenomena deserve the attention of researchers.

TARONDEAU, J.C. (2006). Vanishing Boundaries between Marketing and Production. In: Marketing Management: International Perspectives. 1st ed. Vijay Nicole Imprints Private Limited, pp. 167-177.