Return to results
Book chapters (1997), Strategy, Structure and Style, John Wiley & Sons, Inc., pp. 329-356

Uncertainty, Complexity and New Product Development

The aim of this study is to investigate the effectiveness of the different means used by organizations to reduce the perception of uncertainty and complexity which confronts innovation project managers. It then establishes a link between the various means, the levels of uncertainty and complexity and the commercial performance of the new product.

THIETART, R.A. and XUEREB, J.M. (1997). Uncertainty, Complexity and New Product Development. In: Strategy, Structure and Style. 1st ed. John Wiley & Sons, Inc. pp. 329-356.