A typology of strategies related to the channels of distribution decided by Champagne wine makers is set up. Champagne makers' operating profit depends on their network of distribution, which affects selling prices. Based on a sample of 20 Champagne wine makers, called Maisons de Champagne, economic and financial measures of performance made by Champagne wine makers are analyzed per type of channel of distribution.
DECLERCK, F. (2004). Typology and Financial Performance of Champagne Wine Makers According to Distribution Channel. In: Proceedings of the 14th Annual World Food and Agribusiness Forum, Symposium and Case Conference. Sustainable Value Creation in the Food Chain. IAMA.