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Presentations at an Academic or Professional conference (1980), TIMS/ORSA/MIT/ESSEC Conference. Cergy, June

Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective

BEMMAOR, A.C. (1980). Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective. In: TIMS/ORSA/MIT/ESSEC Conference. Cergy, June.