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Working Papers (1994), ESSEC Business School

The Role of Entrepreneurship and Marketing Perceptions in Innovation Processes

XUEREB Jean-Marc , INGHAM M.

This paper presents a tentative conceptual and empirically grounded framework to better understand the interplay between processes, contexts and outcomes in innovation projects of Ion Beam Applications.

XUEREB, J.M. and INGHAM, M. (1994). The Role of Entrepreneurship and Marketing Perceptions in Innovation Processes. ESSEC Business School.