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Presentations at an Academic or Professional conference (2012), 14th Annual International Conference On Electronic Commerce (ICEC 2012)

The Role of Banks in the Mobile Payment Ecosystem: A Strategic Asset Perspective

GAUR A., ONDRUS Jan

GAUR, A. and ONDRUS, J. (2012). The Role of Banks in the Mobile Payment Ecosystem: A Strategic Asset Perspective. In: 14th Annual International Conference On Electronic Commerce (ICEC 2012).