Books (2015), Wiley
The Road to Luxury The Evolution, Markets and Strategies of Luxury Brand Management
The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the luxury world. Citing current data and statistics on market trends, Ashok Som and Christian Blanckaert offer insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as the different management styles throughout the luxury industry.
SOM, A. and BLANCKAERT, C. (2015). The Road to Luxury The Evolution, Markets and Strategies of Luxury Brand Management. Wiley, 432 pages.