Presentations at an Academic or Professional conference
Year
2019
Authors
LE NAGARD Emmanuelle, BUTORI Raphaëlle, DE CAMPOS RIBEIRO Gisele
LE NAGARD, E., BUTORI, R. et DE CAMPOS RIBEIRO, G. (2019). The Influence of Online Vindictive Messages on Attitude Towards the Brand. Dans: 18th International Marketing Trends Congress 2019.