Year
2016
Authors
MARC MAZODIER Marc MAZODIER, PRENDERGAST Gerard, PALIWAL Aishwarya
MARC MAZODIER, M.M., PRENDERGAST, G. et PALIWAL, A. (2016). The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events. Journal of Advertising Research, pp. 132-135.