Return to results
Journal articles (2016), Journal of Advertising Research, pp. 132-135

The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events

PRENDERGAST Gerard, PALIWAL Aishwarya, MARC MAZODIER Marc MAZODIER

Link to the article

MARC MAZODIER, M.M., PRENDERGAST, G. and PALIWAL, A. (2016). The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events. Journal of Advertising Research, pp. 132-135.