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Presentations at an Academic or Professional conference (2019), 2019 ISMS Marketing Science Conference

The Healthcare Conundrum at the Bottom of the Pyramid

GUPTA Reetika , KIM Yenee, MUKHERJEE Malobi

GUPTA, R., KIM, Y. and MUKHERJEE, M. (2019). The Healthcare Conundrum at the Bottom of the Pyramid. In: 2019 ISMS Marketing Science Conference.